3D Molding in the service of innovation
Initial and l’Oréal are pooling their know-how to speed up the development of injection moulded parts
L’Oréal is the world’s leading beauty company, with sales of €26 billion in 2017 and close to 7 billion products sold every year, which represents one product per year per person!
INITIAL is the leading French producer of additive-manufactured parts, a Prodways Group subsidiary and, for the past 25 years, has been working to speed up the development of products, by means of its design office’s and manufacturing expertise.
The shared quest for innovation and technical progress fits perfectly into L’Oréal’s programme known as “OPERATIONS 4.0 – DIGITAL TRANSFORMATION OPERATIONS”.
An ambitious mission, in line with increasingly exacting consumer demands.
INITIAL and L’Oréal decided to work together to enable them to produce “final material” parts, in a record time of two weeks and at a low cost, paving the way for accelerated approval and iteration processes for the development of new packaging.